Bruce Helmer is a nationally known financial consultant, popular radio host, speaker and educator, and author of Money and the People You Love (Syren Book Company, March 2006).

A leader in the financial industry since 1982, Helmer is President and Founder of Wealth Enhancement Group, a financial consulting firm in Minneapolis, MN, that oversees $1.6 billion in client assets. In assisting clients with financial planning, tax strategies, investment management, and insurance and estate planning, Helmer is known for his positive, holistic approach, which helps people understand how to use their money as a tool to achieve dreams, improve the quality of their lives, and benefit loved ones.

As host of the popular show Your Money, aired on WCCO radio, Helmer offers personal financial advice each week to more than 200,000 listeners in the greater-Minneapolis area. His shows feature a wide range of financial topics, with popular listener call-in segments that focus on tying personal finance to the individual’s personal values and goals.

Helmer teaches seminars across the country and is a sought-after national speaker whose audiences include financial professionals, business executives, small business owners, and ordinary people seeking financial literacy. His unique approach dispels common money myths while realistically addressing financial priorities and planning a retirement based on wants rather than needs.

Helmer graduated from the University of Minnesota, Morris, with a Bachelor of Arts in Social Science. Before joining the Wealth Enhancement Group, he was President and Senior Asset Coordinator for a prestigious financial consulting firm. Prior to that, he spent six years in the banking industry.

Helmer lives with his wife, Laura, and their two children in Chanhassen, MN.

How Much Do You Spend? Are you guilty of a habit that dooms you to never having money? Try this: Write down everything you spend for a week or a month, no matter how small. At the end of the test period, categorize and add them up: food and drink, entertainment, utilities, gifts, etc. How many are “small” expenses on unnecessary items? See how these accumulate over time.